Agenda

Event Agenda

FRIDAY, JULY 28th

11:00am - 2:00pm

First Annual Hispanicize Topgolf Tournament

(Sign-up required: open to all Hispanicize registered attendees)

6:30pm - 9:00pm

Walmart Influencer Dinner

(Invite Only)

SATURDAY, JULY 29th

7:30am - 8:30am

Registration – Coffee/networking

Location: Main warehouse exhibit floor

8:30am - 9:45am

Brands/Creators Speed Dating Breakfast

Presented by Kroger

Location: Main warehouse exhibit floor

(Sign-up required. For content creators i.e. bloggers and vloggers only)

8:30am - 9:45am

HPRA Cafecito Time with Top Texas Media Covering Hispanic Trends and Issues

Culture Track

Location: Stage 2

In this two-part coffee-time session you'll hear from some of the top Texas news producers and journalists who cover stories focused on Hispanic trends, lifestyle as well as public affairs stories. Panelists will provide insights and true applicable pitching strategies that will help public relations professionals working in the Hispanic market deliver brand coverage for their clients. This panel is being led by the national board of the Hispanic Public Relations Association (HPRA).

Speakers: Sonia Diaz, Antonio Arellano, Rita Garcia, Joey Guerra, April Arias, Teresa Garza, Victor Landa

9:50am - 10:10am

EVENT BREAK

Presented by United

Location: Main warehouse exhibit floor

United Airlines is celebrating 25 years of service to Brazil at Hispanicize Texas! Join us for a cultural dance performance of Samba by LD Dance Company, known for their appearance on America’s Got Talent. United currently operates 28 weekly flights to Brazil from its Chicago, Houston, New York/Newark and Washington/Dulles hubs. United has been flying to Brazil since 1992 and currently operates four flights to São Paulo–Guarulhos International Airport from Houston (IAH), Washington/Dulles (IAD), Chicago (ORD), Newark/New York (EWR),and one daily flight to Rio de Janeiro from Houston (IAH).

10:10am - 11:00am

The Rules Are Different Now: What Digital Creators Need to Know to Work with Brands in 2017

Creator Track

Location: Stage 2

Multicultural digital creators have come a long way towards fully monetizing their platforms but the rules of engagement with brands and agencies are also evolving. In this session, leading brands and agencies will talk about the latest trends creators need to keep in mind regarding pricing, results reporting, engagement metrics, media kits and long term business relationships.

Speakers: Reynaldo Delgado, Jonathan Guerin, Jose Resendez, Lorenzo Lopez, and Jillian Goltzman

Go LIVE or Go HOME: A Guide to Effective Livestreaming

Culture Track

Location: Stage 1

Livestreaming is the social media trend marketers and companies alike say they are most eager to try but are you ready for the coming revolution? Are you ready to broadcast live and do you know to keep your audience engaged and coming back for more? In this session, you'll hear what top livestream pros are doing to maximize audience and engagements, including insights about the technical tools and equipment you need to take your livestream to the next level.

Speakers: Kathy Cano-Murillo and Dawniel Winningham

Is Your Big Idea Ready for Investors?

Mentor Track/Round Tables Track

Location: Studio 317

Investors have been compared to many things, including sharks but at the end of the game, it all boils down to one thing for them: Do you have an idea that will help them make money? Hispanicize Media Group Founder Manny Ruiz has both sold his company to a publicly traded company and brought together high-end investors to fund his ventures. Spend some one-on-one office hours time with him to get an honest assessment of your idea. Office hour sessions are limited to 10 minutes per person.

Speaker: Manny Ruiz

I Love Me! with Wholly Art

Tween + Teen Track w/ Latinitas

Location: Studio 301

Speakers: Elisha Fernandez and Elyssa Fernandez

11:00am - 11:10am

EVENT BREAK

Presented by United

Location: Main warehouse exhibit floor

United Airlines is celebrating 25 years of service to Ecuador at Hispanicize Texas! Be sure to catch the performance by Ambassadors International Ballet Folklorico who will represent the Andes and Coastal regions through their dance performance. United is the only airline with direct flights to Ecuador from Houston. Fun fact: United transports Ecuadorian roses (considered some of the best in the world), strawberries, mango, fish, seafood and even live fish.

11:10am - 12:00pm

Lone Star Latinas: Leading, Independence and Cultura

Creator Track

Location: Stage 1

Latinas from across the great state of Texas share their perspective on leading, independence, and cultura.

Speakers: Yvonne Guidry, Ingrid Quiroz, Marissa Rodriguez, Melanie Mendez-Gonzalez, Robyn Moreno, and Wendy Perez

Rainbow Foods: For a Smarter & Sharper You!

with Candy Calderon

Tween + Teen Track w/ Latinitas

Location: Studio 301

Teens & Tweens are bombarded nowadays with the challenges of keeping up and being super achievers but never offered enough ideas how they can do that. Nutrition has A LOT to do with their development and performance, so ensuring that their meals include colorful options is important.

Speaker: Candy Calderon

12:10pm - 1:00pm

Networking Lunch

Sponsored by Prudential Financial

Location: Main warehouse exhibit floor

1:10pm - 2:00pm

Prudential Financial: Business for Creators and Entrepreneurs

Creator Track

Location: Stage 1

INTERACTIVE WORKSHOP: Match Wits in the Prudential Interactive Challenge: This fun panel discussion will have you learning Ways to Secure Your Financial Future.

Speakers: Mario Yearwood, Cristy Clavijo-Kish, Elayna Fernandez, Eddie Garcia, Lili Gil, and Dorinda Walker

Listen to My Podcast with Latinitas

Tween + Teen Track w/ Latinitas

Location: Studio 301

Find your voice as you practice being a podcast producer, editor and sound mixer all while creating and recording an original audio piece.

Speakers: Vicky Garza and Silvia Butanda

2:00pm - 2:10pm

EVENT BREAK

Presented by United

Location: Main warehouse exhibit floor

United Airlines celebrates 25 years of service to Argentina at Hispanicize Texas! The hypnotic sounds of Tango will reverberate through the halls of HIspanicize as a pair of dancers from Esquina Tango passionately perform this cultural dance. Fun fact: United inaugurated its first customer assistance center outside the U.S. in Buenos Aires in 2017. This call center serves Argentina, Europe, the Middle East, Africa and India in more than six languages including English, Spanish, French, Portuguese, Italian and Hebrew.

2:10pm - 3:00pm

Instagram Boot Camp: An In-Depth Styling and Photography Workshop (Space is Limited)

Creator Track

Location: Stage 2

INTERACTIVE WORKSHOP: Want to achieve those mouth watering photos? Take your pictures from Meh to Amazing with this hands-on styling and photography session with leading Latina food bloggers including award-winning recipe developer and author, Vianney Rodriguez of Sweet Life; recipe developer and wellness advocate, Alejandra Graf of Piloncillo & Vainilla; and Miami based food writer and vlogger Enriqueta Lemoine of Savoir Faire. Learn what equipment to use and how to style the perfect shots for your next photo session. Bring your cameras and come ready to style your next Instagram masterpiece. This is a hands-on session, so spaces are limited and available on a first-come, first-served basis.

Speakers: Vianney Rodriguez, Alejandra Graf, and Enriqueta Lemoine

Know Thy Business Partner

Mentor Track/Round Tables Track

Location: Studio 317

​Business partners can be your best allies - or your worse nightmare. Trust Cristy Clavijo-Kish. In 17-years as an entrepreneur in more than 10 ventures, she's seen the good, bad and ugly of business partners and lived to tell about it. Still thinking about getting a business partner? Cristy can help. You've got 10 minutes to get the ultimate playbook on setting up businesses with partners.

Speaker: Cristy Clavijo-Kish

Using Social Media for Good / Video P.S.A.'s with Latinitas

Tween + Teen Track w/ Latinitas

Location: Studio 301

Explore the power of social media as a way to spread the word about issues you care about using popular platforms and tools to create video public service announcements.

Speakers: Vicky Garza and Silvia Butanda

Yes, You Can Get THAT Book Deal Done!

Creator Track

Location: Stage 1

Whether you know it or not, if you're in blogging, vlogging or journalism, you have a platform and an audience and there is a very strong chance you can leverage both into a book deal. If you are passionate about a topic and have demonstrated a deep understanding about it, it's much easier than you might think but there's a few tricks you need to know. In this session, you'll learn how content creators are turning their dreams into books. You'll even hear from award-winning online and TV personality Gaby Natale, first-time author of the Harper Collins book 'El Circulo Virtuoso'.

Speakers: Gaby Natale and Kathy Cano-Murillo

3:00pm - 3:30pm

AFTERNOON COFFEE & ICE CREAM BREAK

Presented by United, Nespresso and Kroger

Location: Main warehouse exhibit floor

United Airlines celebrates 50 years of service to Mexico at Hispanicize Texas! The Las Americas Ballet Folklórico group will liven up the vibe with typical Mexican song and dance, and a performance full of color! Fun fact: United started flying to Mexico in 1966 and currently flies to 24 cities in Mexico, for a total of 550 weekly flights.

3:30pm - 4:20pm

Storytelling is The New Content Marketing: How to Use Instagram, Snapchat, and Live Video to Work with Brands

Creator Track

Location: Stage 1

In this session, Tecla Award-winning storyteller Carlos Gil will share strategies for engaging brands and creating rock star content through Instagram, Snapchat, and Live Video. Discover actionable insights to:

  • Connect with your favorite brands and their social media team

  • Apply tips and tricks for creating short-form video content

  • Balance Snapchat vs. Instagram as content marketing platforms

  • Get more influencer opportunities by giving brands what they need vs. what they want

Speaker: Carlos Gil

Refining Your Business Pitch

Mentor Track / Round Tables Track

Location: Studio 317

A lot of great business ideas get overlooked because they don't stand out, are not clear or succinct enough. In this office hours session, you'll get a chance to refine your famous elevator pitch into just the right words that make your entry-level good idea, one that pops.

Speaker: Kathy Cano-Murillo

Virtual Reality / 360 Storytelling 101 with Latinitas

Tween + Teen Track w/ Latinitas

Location: Studio 301

Virtual reality is not just for gaming - using 360 photography and computer programs, learn how to use VR to create original visual stories.

Speakers: Vicky Garza and Silvia Butanda

Starting Your Social Media Game on the Right Foot 

Creators Track

Location: Stage 2

Have you been thinking about starting a blog, or becoming a micro-blogger on one of your favorite social platforms? In this beginner session, established creators and entrepreneurs will share tips on how to set up your blog, or social platforms, the type of content that you should or shouldn't focus on, how to tap into your local community for resources and support, and how you may be able to monetize your content.

Speakers: Mimi Sanchez, Ashley Segura, Amanda Taylor, Amanda Hewitt, Roccibel Volpicella, and Candy Olivares

4:20pm - 4:30pm

EVENT BREAK

Presented by United

Location: Main warehouse exhibit floor

United Airlines is celebrating 20 years of service to the land of Machu Picchu - Peru! The (young) winners of this year’s U.S. Marinera Competition from Raíces del Perú, will bring a performance that blends the different cultures of Peru. Fun fact: United exports textiles from Peru to the U.S., Asia and Europe, and asparagus and strawberries to Amsterdam, Frankfurt, London and Tokyo.

4:30pm - 5:30pm

Social Media Master Class for Entrepreneurs: Building Your Brand's Digital Footprint

Culture Track

Location: Stage 1

Roll up your sleeves because you're about to demistify social media to take ownership of your business-to-consumer marketing efforts. Whether you're a small business owner who is just starting out, or a medium to large enterprise looking to create virtual buzz, this session will empower you with a roster of entrepreneurs who have successfully capitalized on the potential of social media to scale their own business endeavors and profit margins.

Speakers: Candy Calderon, Rory Lassanske, Kami Huyse, Rikki Rincon, and Valerie Carmona

Your Personal Branding with Los Tweens & Teens

Tween + Teen Track w/ Latinitas

Location: Studio 301

Through engaging activities, students will learn the impact their choices and actions have on their future - and in the world - by discovering what makes them unique and how to leverage it to make a difference in high school, college, in the worksplace.... and online.

Speaker: Allelic Lozada

SEO for Busy Bloggers

Mentor Track / Round Tables Track

Location: Studio 317

Bloggers are always looking to ensure that their posts show up on the first page of results in Google Search. During this intimate SEO session you will learn tips on how to get there: how to use your analytics to grow, best plugins, how social media impacts your google search position and more. Make sure to bring your questions.

Speaker: Pilar Hernandez

6:30pm - 10:00pm

Hispanicize Texas Closing Night Reception at

Henke & Pillot