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Latinitas Partners with Hispanicize Texas to Produce Special Gen Z Track

HOUSTON, Texas - July 10, 2017 - (HISPANICIZE WIRE) - Latinitas, the Austin-based organization that empowers young Latinas using media and technology, announced that they will be organizing a special track for Gen Z attendees of the inaugural Hispanicize Texas event that will take place in Houston, on Saturday July 29th.

The Gen Z sessions will be provided free to girls and boys between the ages of 8-17, who are accompanying their parents or guardians to attend Hispanicize Texas. Spaces are limited so registration is required and participation will be on a first-come, first-served basis. Registered attendees who would like to have their children participate, will need to register them HERE.

"The most exciting part about the Gen Z track in Houston is what the adults will learn!” said Laura Donnelly, Founder, CEO Latinitas. “Latinitas program leaders will be guiding attendees through digital media production lessons and literacy, but today’s youth are usually the first adopters of new technology, which provides them with an innovative edge that they bring to their projects!”

Hispanicize Texas was created to engage digital creators in the Lone Star State, and provide them with the resources to help them to succeed as entrepreneurs and leaders. In addition to the Gen Z track, Hispanicize Texas will also feature a full slate of sessions devoted to digital creators, entrepreneurship and cultural themes that touch the fields of marketing, journalism, and business.

“We’re thrilled to expand our agenda to include sessions that will help empower the next generation of Texas leaders through hands-on activities and inspirational dialogue,” said Angela Sustaita-Ruiz, co-founder of the Hispanicize Media Group that owns Hispanicize Texas.

The confirmed Gen Z sessions include:

  • Using Social Media for Good / Video P.S.A.s

  • I Love Me! with Wholly Art

  • Virtual Reality / 360 Storytelling 101

  • Rainbow Foods: For a Smarter & Sharper You! with Candy Calderon

  • Listen to My Podcast

  • Your Personal Branding with Los Tweens & Teens

The Lone Star edition of Hispanicize is being co-curated by Juan Alanis and Anjelica Cazares of Juan of Words in partnership with DiMe Media, Los Tweens & Teens, Texas Latino Bloggers, FAB Latinos, Círculo de Mujeres DFW, Kaleidoscope Houston and Soy Texas. Nationally renowned Hispanic marketing industry leader Alex López Negrete, CEO and founder of Lopez Negrete Communications, and multi EMMY Award-winning journalist and media entrepreneur Gaby Natale, CEO of Super Latina TV, are co-chairing this year’s Hispanicize Texas.

Registration Information

To purchase a pass to attend Hispanicize Texas, please visit Registration passes range from $35 for the Creative Industry Pass (digital creators, artists, musicians, non-profit) to $145 for the Corporate Business Pass.

Sponsorship Opportunities

As of today, the growing roster of Hispanicize Texas partners includes title sponsor Prudential Financial as well as Walmart, United Airlines, Ford, Kroger, TopGolf, Visit Houston, 787 Coffee and Ink Link Marketing.

Sponsorship information for Hispanicize Texas and its sister event Hispanicize Los Angeles (Oct. 3 & 4) is available by contacting or calling 305-321-5002.

About Latinitas

Latinitas, an Austin-based nonprofit organization, is dedicated to empowering Latina youth using media and technology, providing direct digital media and technology training and esteem-boosting services to nearly 3,500 girls and teens across Texas annually – 2,000 in Central and 1,500 more in West Texas. Latinitas envisions a future in which all Latinas are strong and confident in their image. Girls and families in Latinitas learn the latest Web 2.0 platforms to design websites, do graphic design, produce video, record audio, blog, do photography, invent social media campaigns, develop video games and mobile apps, coding and robotics ensuring new and diverse voices in media and technology. Latinitas also produces the only magazine of its kind, (25,000 monthly viewers), and its own social media network, (1,400 registered girls). In 2015, Latinitas was a recipient the Hispanicize Positive Impact Award that recognizes outstanding Latinos who contribute selflessly to improving their communities.

About The Hispanicize Event

Now headed into its 9th year, the Hispanicize Event is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. During its national signature event that was held from April 3-6, 2017, Hispanicize 2017 drew more than 2,900 attendees to Miami over four days while generating more than 2.5 billion combined media and social media impressions.

Hispanicize is packed with keynote speakers, sessions, workshops, showcases, celebrity meet and greets, screenings, exhibitions, award ceremonies and concerts that celebrate U.S. Latinos. The event is regularly used as a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico. It also provides sponsors and attendees with unparalleled networking opportunities as it is the only event in the U.S. Hispanic space that brings together leaders from the social media, marketing/PR, journalism, film, and music industries.

The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen, and the Hispanic PR Blog.

The Hispanicize Event can be found on Facebook, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).

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