Prudential Financial, Inc. Joins Hispanicize Texas as Flagship Sponsor of Inaugural Houston Event on
HOUSTON, TX – July 11, 2017 – (HISPANICIZE WIRE) – Hispanicize Media Group announced today that Prudential Financial, Inc. is the Flagship Sponsor of Hispanicize Texas, a one-day event that takes place on Saturday, July 29, 2017, at Silver Street Studios in Houston, Texas.
“Prudential is looking forward to bringing the Hispanicize experience to Houston,” said Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives, Multicultural Marketing, Prudential's U.S. Businesses. “We value the opportunity to extend our educational content at Hispanicize Texas. It reflects our core belief that everyone should have the opportunity to achieve financial security and the peace of mind that comes with it."
Throughout the day, Prudential is partnering with key influencers from the Hispanic community to create programs intended to increase financial literacy and provide information to entrepreneurs, especially newer small business owners. Attendees should bring a fully charged mobile phone to digitally engage during the interactive financial seminar titled: Match Wits in the Prudential Interactive Challenge: Have Fun While Learning Ways to Secure Your Financial Future. During the financial workshop, a focus will be on the unique financial challenges faced by Latinos and creating solutions toward financial security. The panel that includes Latina entrepreneurs and influencers will discuss ways they can protect themselves, their businesses and those they love for the long term. All workshop attendees will be able to interact electronically to questions posed throughout the session, which will spark engaging discussions.
In addition, at the Prudential Lounge, attendees will have the opportunity to engage in our “Dare to Dream” experience, sharing, learning and take tangible steps to achieve their dreams, including discussing their financial questions with experienced Financial Professionals.
“We are honored to continue our partnership with Prudential, a brand that is committed to reaching out to increasingly diverse consumers to provide them with the tools needed for financial success,” said Cristy Clavijo-Kish, co-founder and Chief Development Officer of Hispanicize Media Group.
Hispanicize Texas will feature a powerhouse line-up of national and regional speakers who will empower and engage digital creators, creative entrepreneurs, journalists and community leaders. The Lone Star edition of Hispanicize is co-led and curated by Juan Alanis and Anjelica Cazares of Juan of Words in partnership with DiMe Media, Texas Latino Bloggers, FAB Latinos, Círculo de Mujeres DFW, and a statewide advisory board.
Registration Information
To purchase a pass to attend Hispanicize Texas, please visit www.HispanicizeTexas.com. Registration passes range from $35-$145, and includes a light breakfast, lunch, access to all on and off site sessions, workshops, brand activations, and an exclusive closing night digital experience.
Sponsorship Opportunities
As of today, the growing roster of Hispanicize Texas partners includes title sponsor Prudential Financial as well as Walmart, United Airlines, Ford, Kroger, Nespresso, TopGolf, Visit Houston, 787 Coffee and Ink Link Marketing.
Sponsorship information for Hispanicize Texas and Hispanicize Los Angeles (Oct. 3 & 4) is available by contacting sponsorship@hispanicizeevent.com or calling 305-321-5002.
About Prudential Prudential Financial, Inc. (NYSE: PRU), a financial services leader with more than $1 trillion of assets under management as of March 31, 2017, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit www.news.prudential.com.
About The Hispanicize Event Now headed into its 9th year, the Hispanicize Event is the largest annual event for Latino trendsetters and newsmakers in digital content creation, journalism, marketing, entertainment and tech entrepreneurship. During its national signature event that was held from April 3-6, 2017, Hispanicize 2017 drew more than 2,900 attendees to Miami over four days while generating more than 2.5 billion combined media and social media impressions.
Hispanicize is packed with keynote speakers, sessions, workshops, showcases, celebrity meet and greets, screenings, exhibitions, award ceremonies and concerts that celebrate U.S. Latinos. The event is regularly used as a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books, music and more targeting Latinos in the U.S. and/or Puerto Rico. It also provides sponsors and attendees with unparalleled networking opportunities as it is the only event in the U.S. Hispanic space that brings together leaders from the social media, marketing/PR, journalism, film, and music industries.
The Hispanicize event is owned and operated by Hispanicize Media Group, LLC, the parent company of DiMe Media, Hispanic Kitchen, LatinaMoms.com and the Hispanic PR Blog.
The Hispanicize Event can be found on Facebook https://www.facebook.com/Hispanicize, Instagram (@HispanicizeEvent) and Twitter (@Hispanicize).
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CONTACT: Hispanicize Media Group Katherine Johnson Gunn (786) 624-1864 katherine@hispanicize.com
